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Five social media cheat sheets.
One page each. A format worth posting, the hooks to open it, the outline to follow, the caption to adapt and the prompt to paste into Claude for the artwork. Built for Canadian agents — fill in the brackets with your own market and post it.
01Reel · 15–30 sec
POV: you’re tired of scrolling overpriced homes
A point-of-view reel that speaks straight to a frustrated buyer, then shows them a better way to find homes: the ones that never hit the portals. It explains your off-market approach without a sales pitch.
On the sheet
- On-screen text options
- The outline
- Make it local
- Caption
- Post it
- Image prompt
Download the PDFPDF · 157 KB
02YouTube video · 5–8 min
5 reasons some homes just won’t sell
A straight-talking video for sellers who are stuck, or worried about getting stuck. It attracts people close to a decision, and many of the viewers are on an expired or stale listing right now.
On the sheet
- Title and hook options
- The outline
- Make it local
- Description
- Post it
- Image prompt
Download the PDFPDF · 166 KB
03Instagram Stories · weekly
Market news of the week
Each week, take one real piece of housing news — a rate decision, new stats or a policy change — and explain what it means for people in your area. One headline, one plain-English takeaway.
On the sheet
- Opening frame options
- The outline
- Make it local
- Story text
- Post it
- Image prompt
Download the PDFPDF · 153 KB
04YouTube video · 6–10 min
The new housing forecast: what it means for your area
When a major forecast comes out, from your board, CMHC or a big bank, react to it on camera and translate it for your local market. People search for forecasts, and they want a local voice to explain them.
On the sheet
- Title options
- The outline
- Make it local
- Description
- Post it
- Image prompt
Download the PDFPDF · 173 KB
05Static post or carousel
How much you need to earn to buy in your area
Most buyers never run the numbers. They see a price and assume it’s out of reach. Show the household income needed for a typical home in your area, and many of them realise they’re closer than they thought.
On the sheet
- Headline options
- The outline
- Make it local
- Post caption
- Post it
- Image prompt
Download the PDFPDF · 165 KB