Course example · Module 1

A brand guide your AI can actually follow.

This is the complete brand and template system for Real Living, Ryan’s own Edmonton brokerage brand — built in Claude, from the brand’s own logo, photography and listings. It is the kind of document Module 1 produces: not a mood board, but the rules every later piece of marketing is generated from.

82 pages · Real Living · MaxWell Polaris · September 2026

Real Living brand guide, page 1

Listing package, social templates, report letter, presentation, brochure, luxury and the printed lookbook.

Module 1

Build yours in week one

In Lead Engine you build this for your own brand, then every listing sheet, brochure, post and market report is generated from it — in your colours, your type and your compliance wording, every time.

See the five modules

Free

Start with the cheat sheets

Five one-page content cheat sheets — hooks, outlines, captions and the prompt to paste into Claude. No email required.

Get the cheat sheets